What is a website brief and why do I need one?

A website brief is a structured project blueprint that outlines your business goals, target audience, required pages, technical features, branding preferences, timeline, and budget. Having a detailed brief ensures developers provide accurate quotes and avoids costly misunderstandings during development.

How do I use this website brief generator?

Simply fill out all the fields in the form—including your business overview, target pages, features (like M-Pesa or booking forms), colors, and budget. Once complete, click Generate to get a structured, copy-pasteable document ready to send to any designer.

How much does a website design project cost in Kenya?

Website costs in Kenya typically range from KES 15,000 to KES 50,000 for standard brochure websites, KES 40,000 to KES 150,000 for corporate business websites with custom CMS and SEO, and KES 80,000 to KES 400,000+ for full-scale e-commerce stores.

Where can I find vetted Kenyan web developers to build my website?

You can browse verified, reviewed freelance web designers and digital agencies across all 47 counties in Kenya directly on the UX Potential directory.

Free Website Brief Generator 2026

1 Need domain & hosting before starting?

Get Domain & Hosting

Planning a new site? Find vetted Kenyan web designers on UX Potential to bring your brief to life.

2 Fill out all project details

Tell Us About Your Project

Please complete all fields below. A thorough brief helps developers provide accurate quotes, timelines, and high-quality proposals.

Your Full Name *

Please enter your name

Business / Brand Name *

Please enter your business or project name

Your Email Address *

Please enter a valid email address for quotes

Phone / WhatsApp Number *

Please enter your phone or WhatsApp number

Location / Service Area *

Please enter your location or target region

Business Overview & What You Do *

Please provide a brief description of your business

Primary Goal of the Website *

Please select the primary website goal

Required Pages & Structure *

Please list the main pages you need

Key Features & Integrations Required *

Please specify desired features or integrations

Branding & Preferred Color Scheme *

Please state your preferred colors or brand style

Competitor or Reference Websites You Like *

Please enter at least 1 reference website or style inspiration

Budget Range & Target Launch Timeline *

Please specify your approximate budget and timeline

3 Your Developer-Ready Brief

Website Build Brief

Complete all required fields on the left and click "Generate Website Build Brief" to view and copy your project specification.

Your brief will appear here.
Fill out the entire form to unlock your structured developer brief.

.htaccess File

Copy this into your cPanel .htaccess file to enforce HTTPS and enable clean URLs.

RewriteEngine On # Redirect to HTTPS RewriteCond %{HTTPS} off RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301] # Remove trailing slash RewriteCond %{REQUEST_FILENAME} !-d RewriteRule ^(.*)/$ /$1 [L,R=301] # Route all clean URLs to index.html RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule ^(.*)$ /index.html [L]

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Why You Need a Professional Website Design Brief

A website build brief is the foundational blueprint of any successful digital project. Whether you are hiring a freelance UI/UX designer, an agency in Nairobi, or building an e-commerce platform, a comprehensive brief eliminates guesswork, prevents scope creep, and ensures you receive accurate pricing and milestones.

Key Benefits of Using Our Free Website Brief Generator

Clear Cost Estimates: Web developers can accurately calculate development hours and provide transparent quotations without hidden charges.
Faster Project Turnaround: When designers understand your brand goals and site architecture from day one, design revisions are reduced by up to 50%.
Technical Alignment: Ensure essential integrations like M-Pesa (Daraja API), WhatsApp chat, booking calendars, and SEO setups are planned before development begins.
Direct Designer Matching: Easily attach your generated specification when reaching out to verified professionals on the UX Potential Designer Directory.

What Should Be Included in a Website Design Specification?

A complete website brief covers both business strategy and technical implementation:

Business Summary & Value Proposition: Who you are, what services you provide, and what differentiates your business in Kenya.
Target Audience Demographics: The primary visitors your website is designed to convert (e.g., local retail shoppers, corporate B2B clients, international travelers).
Site Architecture & Pages: Required layout (Home, About Us, Services, Portfolio, Pricing, Contact, Blog).
Key Functionality: Payment gateways (M-Pesa, Pesapal, Stripe), lead capture forms, CRM integrations, and mobile responsiveness.
Visual Identity: Brand color palette, typography guidelines, and reference links to competitor websites you admire.
Timeline & Budget Expectations: Your target launch date and realistic budget constraints. Use our Web Design Cost Calculator to estimate your budget range.

Frequently Asked Questions About Website Briefs

What is a website brief and why is it important?

A website brief is a formal project document that outlines the objectives, target audience, structural pages, technical requirements, and branding preferences for a new website. It aligns clients and developers, ensuring projects stay on budget and on schedule.

How do I send this brief to a web designer?

After completing the form, click "Copy Brief" to copy the entire formatted document. You can then paste it directly into an email, WhatsApp message, or proposal request when reaching out to designers on the UX Potential directory.

How much does it cost to hire a web designer in Kenya?

Professional web design rates in Kenya range from KES 15,000–50,000 for starter business sites, KES 40,000–150,000 for corporate CMS platforms, and KES 80,000–400,000+ for custom e-commerce stores. For detailed pricing benchmarks, explore our Cost Calculator.

Can I find local web designers in my county?

Yes! You can filter vetted talent across Nairobi, Mombasa, Kisumu, Nakuru, Eldoret, and all 47 counties using our Counties Directory.

Website Build Brief Generator